Wibson, the decentralized marketplace that enables consumers to profit from their personal data, today announced the launch of its mobile app, Wibson token (WIB), and data platform in Argentina, Spain, and the U.K.

Wibson supports consumers’ ability to sell their personal data directly to data buyers, such as technology platforms, advertisers, marketers, academics and data-for-social-good researchers. In the Wibson marketplace, consumers decide when and to whom they sell their data based on transparent, market-driven offers that clearly outline the data requested, price, intended use, and data buyer.

“Consumer data is now the world’s most valuable asset,” said Mat Travizano, Wibson’s co-founder and CEO. “The Wibson platform and token provide consumers an easy way to profit from the personal data they create everyday, while asserting full rights of ownership over their personal information.”

The company has previously received funding from DGG Capital, Kenetic Capital, and Telefonica’s investment arm, Wayra, among others.

“Data is fueling growth for the biggest companies in the world, but new models like Wibson’s are emerging to reshape the space,” said Chema Alonso, Chief Data Officer of Telefonica. “With all the developments around personal data, Wibson is building an impressive team that’s focused on a future when consumers demand control of their data.”